A client tweeted us this yesterday…. Any guesses at what small businesses do that drives me crazy? .@easyDNS .@StuntPope pic.twitter.com/dbBLRG9Fvo — ae_zero (@ae_zero) June 20, 2019
Using URLs Effectively
Don’t Advertise URLs That You Don’t Exclusively Control
Well, I did say in the introduction to my book that I’m not a DNS expert per se, unless you use Neils Bohr’s definition of an expert as: “Somebody who has made all possible mistakes within a very narrow field.” …here’s another one:
Not everybody knows about the new Top Level Domains
With well over 1000 new Top Level Domains up and running now there are all sorts of possibilities to create seemingly novel URLs that leverage the meaning to the right-of-the-dot.
Using URLs Effectively, #4…
Yes. That is all.
Don't get too clever…
Haven’t posted in this section for awhile (which has been renamed Using URLs Effectively). In today’s lesson we see an attempt at a “call-to-action” URL on a vehicle:
Useless URLs, Episode 2: Internet Marketing Experts in Toronto
This morning I had just dropped my daughter off at school when an ad came on the radio as I was headed to my workout, the gist of it was: More and more consumers are headed online as the first step in their next purchase. Is your business positioned to cash in on this trend? […]