A client tweeted us this yesterday….
Any guesses at what small businesses do that drives me crazy?
— ae_zero (@ae_zero) June 20, 2019
He’s right. It drives me nuts when I see this as well. @ae_zero’s own words (this post practically writing itself)….
#1: Using a free email address looks tacky, and is risky if that provider ever pulls the rug out from under you. Similarly, using an address from your ISP is also lame and limits your business’s mobility.
#2: Owning a domain but not having an email at it looks inept.
All correct. However in this case, it gets even worse:
As I’m either repeatedly mistyping this domain when I try to do a whois or go there in a browser, or else, they let the domain name expire!
So the takeaways are this:
- If you’re going to have a domain, put your email addresses at that domain, even if you are just forwarding them to your ISP or free email provider
- You shouldn’t be using Gmail anyway, if you value your privacy at all
- If you’re going to emblazon your domain on your vehicle, or take out billboards or have any other form of offline material with the domain, don’t forget to renew it.