Last night I posted The True Value of Social Media to a Business on my personal blog. (I’m still trying to figure out the most coherent way to integrate personal musings from over there with our rigidly “on message” corporate platform here. Some of the stuff I post there has no place here, being liberally peppered f-bombs and Austrian School economics. And I don’t want to come off as one of those “larger-than-life” celeb CEO’s, because that just intimidates everybody 😉 )
Which sort of ties in to my point about “social media”.
When your competition is using this medium to bore your potential customers to death with undifferentiated, homogeneous marketing sludge, an agile company can instead use it to gain something valuable: direct insight into the mindset and experiences of people who you’ve already connected with and feedback on how that is going. This gives you the ability to adjust, support, correct and educate.