This morning I had just dropped my daughter off at school when an ad came on the radio as I was headed to my workout, the gist of it was: More and more consumers are headed online as the first step in their next purchase. Is your business positioned to cash in on this trend? […]
Using URLs Effectively
Useless URLs, Chapter #1
I see this so often I’ve decided to start a channel here to try to educate people on the effectiveness (or not) of using web addresses or URLs in both online and offline situations. In this installment, I was stuck in traffic behind this van the other day. This URL was staring in me in […]

