UPDATE April 23,2020: I’ve decided to make the ebook version of my latest book: Unassailable Protect Yourself from Deplatform Attacks, Cancel-Culture and other Online Disasters available for free, follow this link.
You can read why here.
Originally, this was supposed to be a 15 or 20 page ebook / report we were going to give away free for an opt-in to our #AxisOfEasy weekly digest. That idea germinated in late spring, ’19 and as the summer progressed I kept hearing and coming across more references to content creators facing deplatforming headwinds. I kept expanding and adding to what I was writing, and suddenly, it’s 184 pages (the print version, anyway, the ebook is between 120 and 150), so now it’s a book.
Charles Hugh Smith from OfTwoMinds wrote the foreword, so I am honoured and humbled to be able to make that a part of the book.
From the back cover:
We live in an age of cancel-culture run rampant, where those who don’t agree with your opinions eschew civilized debate and instead opt to mobilize flash-mobs seeking to deplatform you, your content or your business. When even the president of the United States isn’t immune from deplatform attacks, it tells us that somebody needed to write a book like “Unassailable”.
In his second book, internet industry veteran and naming expert Mark E. Jeftovic describes an overarching strategy that minimizes your attack surface against online censorship and helps you come back stronger and louder from takedowns.
The first part of the book examines the history, philosophy and the ethos behind culture wars and battles for narrative control. Then in part 2 the reader is stepped through every component of their online infrastructure, from web hosting, to email delivery, to video hosting, to payment gateways in order to make sure you have as much control over your own online destiny as is technologically possible.
All content creators need to read this book. Even if you think nothing you say is controversial or would run afoul of allowable opinion, the internet mob can turn on you in an instant. Be ready.
Unassailable in the media
- Freedom Adventure #51 with Dave Forsyth: How to Survive Cancel Culture
- Doug McKenty’s The Shift, Episode 43: Virtue Mongering, Censorship and the New Digital Samizdat
- Wall Street Window’s Mike Swanson had me on his podcast to talk Unassailable and Internet Marketing
- The Postil Magazine: Uniting Wisdom with the Soul, reviewed Unassailable here.
- I was on The Tom Woods Show episode 1588: Is there a way to protect against Cancel-Culture to discuss Unassailable
- Barrell Strength gave it a shout-out in January ’20
- Goodreads page is here
Sam says
^This. This is why I use easyDNS. Thank you for fighting the good fight against toxic cancel culture.
J Robinson says
Great cover for spending months on the Bahamian beaches 😉
Mark E. Jeftovic says
*Barbados.
A Person says
book links broken? update please
Mark E. Jeftovic says
Sorry about that, I moved the release date from Nov 7 to the 21st, then Amazon inexplicably sent out the pre-orders on the 7th anyway, and an old version of the book at that.
I pulled it out of the stores completely until I have the absolute final version up so there will be no more surprises.
Dave Narby says
Amazon link still broken…
Mark E. Jeftovic says
Thanks – sorry that’s fixed now.
James Hilbrant says
Thank you Mark for putting this together in understandable language. I am 64 yrs of age, 41 yrs exper in commercial insurance and financial service. I was recently cancelled by Sophia and jennifer Chang of LA as my wife and I were finishing a Sunday afternoon brunch at Blue Water Grill, newport beach, ca. They set me up with allegations that met their goal of the day to cancel somebody and I was it. Prudential opted to discharge me just as I was getting traction with new business production. I have been unemployed since Sept. 2020 and yet had never before in 40 yrs had so much as any professional liability claim. This trend has to stop before our Republic is ended. I would offer my story to help you if that is of value. Thank you.