Yesterday I was talking with a tech editor about “call-to-action” domains (piece, forthcoming) and I cited a mistake I see all too often in real-world signage – and that’s adding a space to your domain name thinking it improves readability:
In this signage, AirVoel.ca has added a space for readability. Were somebody to get back home and type that into their browser, exactly as they saw it on the sign, they won’t get to the Air Voel website – they’d get something else: a list of search results, or whatever voel.ca is.
Either leave off the “.ca” – and go with your name, with the spaces for readability: Air Voel; or if you’re going to put your domain name on the sign, do it properly, no spaces: AirVoel.ca.
Pick one.
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